Groundwork Strategies is a results-driven public relations and strategy firm working where workforce, development, and policy meet — helping clients earn trust, gain approval, and get projects built.
We blend the discipline of political campaigns with the creativity of modern communications to strengthen reputations and achieve lasting impact. From energy development and construction to community engagement and workforce initiatives, we design integrated campaigns that bring strategy, messaging, video, and digital together into one powerful plan.
Every campaign we build is designed to win support, drive action, and make your outcome inevitable.
Smart strategy
Real relationships
Lasting impact
INDUSTRIES WE SERVE
Energy & Infrastructure
We focus on working with organizations and industries where smart strategy and real relationships create lasting impact — driving growth, opportunity, and stronger communities.
Power generation, utilities, transportation, and infrastructure development.
Union & Workforce Development
Labor relations, training initiatives, and stakeholder engagement for union and apprenticeship programs.
HealTH CARE
Issue advocacy, coalition building, and community engagement to influence policy and shape opinion.
DEVELOPMENT & Construction
Stakeholder engagement to build support for commercial, residential, and industrial construction projects.
Nonprofit
Public agencies, associations, and mission-driven organizations seeking to communicate impact and connect with communities.
Technology & Innovation
Emerging industries, data centers, and companies driving innovation and regional economic growth.
STRATEGIC PLANNING
Before you can take action, you need a clear plan. Our team works with clients to define goals, identify stakeholders, and create strategies that align communications, business objectives, and public perception. Every plan we build is practical, actionable, and tailored to move your mission forward.
STAKEHOLDER ENGAGEMENT
We build relationships that get results. Our team helps clients identify key partners, communities, and decision-makers — then designs engagement strategies that foster trust, collaboration, and support. From coalition-building to community outreach, we make sure every voice is heard and every connection strengthens your goals.
We turn complex ideas into clear, compelling stories. Our PR and communications work helps clients shape public opinion, earn media attention, and build credibility. Whether it’s managing an announcement, launching an initiative, or navigating a tough issue, we help you show up with clarity, confidence, and impact.
COMMUNICATIONS &
PUBLIC RELATIONS
DIGITAL DESIGN &
TARGETED SOCIAL MEDIA
We connect strategy with storytelling online. Our digital team develops smart, targeted social media plans and content that cut through the noise, reach the right audiences, and keep your message consistent across every platform. We use data to guide creative choices and build engagement that lasts.
ENGAGING EVENTS
Our events are built with purpose. Whether it’s a press conference, community forum, or large-scale showcase, every detail is planned to align with your goals. We create engaging, informative experiences that attract media attention, generate strong social content, and deepen relationships with key audiences. Every event becomes part of your larger story — helping you connect, influence, and lead.
PUBLIC AFFAIRS & AdVOCACY
Good stories change how people think and feel. We plan, produce, and deliver video content that tells your story with purpose — highlighting the people, progress, and impact behind your work. From concept to final cut, we make sure your message is real, memorable, and aligned with your goals.
WHAT WE DO
ATLANTIC SHORES
Groundwork Strategies created an educational video for Atlantic Shores Offshore Wind to help the public understand the role of geophysical and geotechnical sciences in responsible energy exploration. The video uses expert interviews, motion graphics, and field footage to show how scientists study the seafloor and subsurface conditions before construction — ensuring safety, environmental protection, and smart planning energy development.
Groundwork Strategies produced a storytelling video capturing the proud history and enduring values of JAG Companies — a second-generation, family-owned business rooted in trust, quality, and safety. Through interviews, on-site footage, and archival material, the video highlights how JAG’s commitment to excellence continues to shape every project, inspire its team, and strengthen the communities it serves.
JAG COMPANIES
Telling the story of a family-built company shaping the future of construction.
MONTGOMERY AVE. BRIDGE PROJECT
Groundwork Strategies produced an on-site video press release showcasing the reconstruction of the Montgomery Avenue Bridge — a historic project made possible by federal infrastructure investments and built by skilled union carpenters. Through interviews and aerial footage, the video captures how this project strengthens Philadelphia’s transportation network, connects communities, and demonstrates the lasting impact of investing in union labor.
Highlighting the power of union labor in rebuilding Philadelphia’s infrastructure.
Explaining the science behind offshore wind development.
VIDEO STORYTELLING
We help clients navigate complex political and policy environments with confidence. From legislative engagement to coalition building and issue campaigns, we help clients show up prepared, communicate with purpose, and advocate effectively for outcomes that matter. Our public affairs and advocacy work connects strategy, relationships, and messaging to build support and move issues forward.
Groundwork Strategies builds the trust, strategy, and momentum that makes your outcome inevitable.
+35 Clients
+28 Years of
Experience
Built in the union construction trades, sharpened through public campaigns.
Our clients represent diverse interests, sharing the common goal of improving the lives of others through economic development.
Millions in Projects Advanced
Our work supports energy, infrastructure, and development projects that create jobs and opportunity.
Groundwork Strategies is a results-driven public relations and strategy firm founded by longtime partners Tricia Mueller and Michelle McCormick.
Drawing on decades of experience leading political, organizing, and communications strategy for one of the nation’s most respected labor organizations, they founded Groundwork in 2016 to help clients turn complex goals into clear, achievable plans.
Our team combines campaign-level strategy with the creativity of modern communications. With deep experience across media, storytelling, and public engagement, we help clients earn trust, win support, and get projects built.
From workforce initiatives and energy development to public affairs and advocacy, we build the relationships and campaigns that drive progress and lasting impact.
MEET JORDAN
PROCUREMENT & CONTRACTS MANAGER
Jordan Ruocco
MEET ANDREA
Office MANAGER
Andrea Hrycyshyn
MEET AMANDA
POLITICAL OPERATIONS MANAGER
Amanda Spina
MEET JILL
VICE PRESIDENT OF PUBLIC AFFAIRS
Jill Horner
PARTNER, COMMUNICATIONS
Michelle McCormick
MEET MICHELLE
MEET TRICIA
FOUNDER, CHIEF STRATEGIST
Tricia Mueller
OUR WINNING TEAM
